In December 2017 Hoodies For The Homeless collected hoodies and other clothing items at the MetLife Stadium for the 2nd Annual NY Cares/Hoodies for the Homeless Day. Shortly thereafter we created a pop-up store in SOHO where we invited individuals and families living in NYC shelters to a “true pop-up experience” where shelter residents could come to shop for free.

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The space was designed and decorated to look like any other pop-up store in SOHO, the difference was the merchandise had no price tags. The store was stocked with donated hoodies, sneakers, gloves, backpacks, toiletry bags, water, and more, and featured live art by Jamel Robinson and haircuts by Mark Bustos. I assisted with the collateral, logo design, and case study video.